Content Writing, Strategy, and Consulting

At Intrada, we assign both dedicated writers to clients or projects along with strategic content and consulting services. This comprehensive approach allows us to deliver tailored, high-quality content that meets and exceeds client expectations. Our writers and consultants have access to advanced tools such as Keyword Planner, Organic Traffic Insights, Search Planner, Backlink Audits, Competitive Research, and AI tools to assist in research and writing. These resources empower our team to create content that is engaging, informative, and optimized for search engines, thereby driving better visibility and traffic to our clients' online platforms. Our strategic consulting further enhances this process by aligning content with broader business goals, promising maximum impact and ROI.

Different Types of Content Writing

Crafting High-Quality Content

Producing exceptional content isn't just about typing words on a page; it requires careful planning, research, and skillful execution. Each type requires a different approach and writing style that highlights the importance of understanding your audience and tailors your content accordingly. Here are some tips for crafting high-quality content:

Balancing Content for Humans and Search Engines

Achieving the perfect balance between content tailored for human readers and optimized for search engines is a pivotal aspect of advanced Search Engine Optimization (SEO). This delicate balancing act is essential for meeting campaign goals and driving results. Content designed for humans should be engaging, informative, and valuable, holding readers' attention and encouraging them to act. It should address their needs, answer their questions, and provide a seamless reading experience.

On the other hand, Search Engine Optimization (SEO) requires content to follow certain guidelines to improve visibility and ranking on Search Engine Results Pages (SERPs). This includes strategic keyword integration, creating meta descriptions, using header tags effectively, and making certain that the content's overall structure is search-engine friendly. While it can be tempting to focus heavily on Search Engine Optimization (SEO)  tactics to rise in rankings, over-optimization can lead to a diminished user experience, which may ultimately harm your site's credibility and performance.

The goal is to harmonize these two aspects by crafting content that naturally incorporates Search Engine Optimization (SEO) best practices without sacrificing the quality and readability that human readers demand. By aligning your content strategy with your campaign goals, you can achieve a synergy that not only attracts organic traffic but also engages and converts your audience.

Recommended Word Count for Website Articles and Blogs

Determining the optimal word count for website articles or blogs requires balancing the needs of human readers with Search Engine Optimization (SEO) best practices. Quick fact articles, usually between 300 to 500 words, excel at delivering concise information and maintaining reader interest. These shorter pieces often perform well in Search Engine Optimization (SEO) for trending or niche topics. However, for better Search Engine Optimization (SEO) rankings for in-depth coverage or competitive keywords, longer articles ranging from 1,500 to 2,500 words are recommended. This length allows for comprehensive exploration of the subject, detailed insights, and higher engagement with quality content. Longer articles also tend to attract more backlinks and improve search engine visibility, making them a valuable strategy for sustained Search Engine Optimization (SEO) success.
Intrada's general guidelines are:

• Landing Pages: 500 to 1,000 words (with keyword focus)
• Secondary Pages:
  • Summary Section: 100 to 150 words (overview of the article or post)
  • Details Section: 800 to 1,600 words (detailed Search Engine Optimization (SEO)-focused content with subsections)

Intrada acknowledges that articles and blog posts between 1,500 to 2,500 words can seem extensive. This word count has increased with the advancement of AI in search and writing tools, leading to more comprehensive content with subsections. These may include a summary section, a historical overview, detailed information on the topic, and a closing call to action. This balanced approach makes content thorough, valuable, and more likely to rank well in search engine results, consequently boosting visibility and attracting a larger audience. 

Intrada specializes in structuring content through effective page separation techniques that align with your website's objectives. If attracting new customers is your goal, visibility is key. This can be achieved through a well-crafted marketing campaign or a strong Search Engine Optimization (SEO) strategy. Ultimately, the focus is on conversions. The aim is to generate high-quality content that attracts users while also encouraging them to take action and convert into customers.

By following these strategies, Intrada helps you achieve a harmonious balance between human-focused content and Search Engine Optimization (SEO) optimization, thereby driving measurable results for your business. Additionally, by analyzing traffic data and heat maps of user interaction, you can assess how well your content is performing.